Our Story

My Values

Respect, Integrity, Authenticity 

Starting a business that brings together my heritage has always been a dream of mine. I wanted to create something that was truly valuable and put the customer experience first and foremost. But when I first ventured into e-commerce back in 2018, I let myself get caught up in other peoples' methods and lost sight of what was truly important to me. After years of struggling, I knew I needed to get back to my roots and start something that truly aligned with my values. And that's when it hit me - as I sat there, enjoying my bowl of rice topped with the furikake that I've loved my whole life, I thought to myself, "you know what? Furikake could be a really great business." And that's how Furikake Co was born. I'm so excited to share my culture and passion for this delicious seasoning with all of you! "nana-korobi ya-oki"

- Hikida, John